Ari Magalhães: why you should invest (or increase your investment) in patents?

The Forgotten P By Ari Magalhães Who never heard about the Peter Druker’s 4 Ps of Marketing? Just in case you were hiding inside an Afghan cave for the last decades, here they are: place, price, promotion and product. In short, what Druker and other marketing scholars say is that in order to achieve success on sales, you must have a good product, an affordable price, great advertisement and great distribution. All of this is true. No one in the right mind would deny that those four "P" mean a lot when it comes to increasing the sales of a product. A lot has been written about this subject and some authors even say there are in fact seven Ps of Marketing, adding to the Druker's list three oth

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